Hi,
Windows 10 updates have been significantly 'dumbed down' by Microsoft and the 'show\hide' updates options are revealed by a separate program: wushowhide.diagcab
Also, there is no control to select 'optional updates' in the Windows 10 update. There is a checkbox in advanced setting for 'Give me updates for other Microsoft products when I update windows', which is supposed to have the same functionality according to Microsoft.
I have downloaded and run the show/hide executable and have no hidden updates and have checked the checkbox for other products.
I still don't seem to get those updates.
I copied and pasted the names into the Microsoft Updates Catalog website search and have been able to download those particular updates (which were all in .cab format and not .msu).